For independent CDL schools

Your next class starts full.

We run the ads and the follow-up that put verified, qualified students in front of your admissions rep. You answer the phone. That's the whole job.

No pitch deck. We pull your state's registry numbers live on the call, and what we find is yours to keep.

Two minutes

What an empty seat actually costs

The math on a half sold class, why word of mouth keeps letting you down, and what we run instead.

$46.63blended cost per lead across the first five accounts we launched
963leads across twelve client ad accounts in twelve months
$25.17a lead, our best of the first five accounts we launched
60 secevery lead gets a text back, day or night

Twelve client ad accounts, every number reconciled against Meta to the cent. We'll open the live dashboard on the call.

The math nobody likes

An empty seat costs the same as a full one.

The truck payment doesn't change. Neither does the insurance, the yard, or what you pay your instructor. Every seat you don't fill is money that already left.

Ten seats a class. Six of them sold. That gap is your whole year.

Most schools fill the gap by buying leads from an aggregator, which sells that same inquiry to three other schools, or by waiting on word of mouth, which doesn't scale and doesn't care that your next start date is eighteen days out.

A row of parked semi trucks sitting idle in a lot under an overcast sky.
Idle iron bills you whether or not there's a student in it.

Why this month is different

The federal government just closed a lot of your competition.

This is public record, not a sales angle. You can check every number before you call us.

550 PLUS

Schools ordered to close

The Transportation Department ordered them shut over safety failures: unqualified instructors, students not properly tested, wrong equipment.

110

Emergency shutdowns

Closed outright over English-proficiency violations, with another 160 targeted for removal after that.

23 STATES

Under federal sweep

A Homeland Security Investigations sweep covering more than 200 driving schools, plus a new Justice Department trucking-fraud task force.

Those schools had students. Those students still want a CDL, and they're looking right now. The only question is whether they find you or the school two counties over.

Sources: Heavy Duty Trucking (February 2026), FreightWaves, The Hill and the Department of Homeland Security (August 31, 2026).


How it works

Four things happen. You do one of them.

We build it, run it, and hand you a person on the phone who can actually start next class.

STEP 01

We build it

Landing page, screening quiz, CRM and automations, all standing up inside fourteen days. You send us your logo and your ad account and then you leave us alone.

STEP 02

The ads go live

Built and targeted by a media buyer who does this daily, running where career changers actually are, and rotated as the numbers move.

STEP 03

Screened on the page before you call

Age, permit status, DOT physical, English proficiency, and how they're paying. Then we verify the phone number. What reaches you is a real person who answers.

STEP 04

Your rep gets the call

The applicant hears from you inside sixty seconds, a task lands on your rep's phone, and anyone who goes quiet gets five more touches automatically.


A commercial driver in a high visibility vest standing beside a tractor unit.

Who we put in front of you

The person paying for a CDL isn't who you think.

New entrants to trucking average 38 years old. Men start around 26. It's a career changer with a reason and a deadline, not a kid browsing.

That person is on Facebook and Instagram every day. They are not reading a billboard, and they will not find the website you last touched in 2016. This is the whole reason paid social works here and everybody in your market is still ignoring it.


What you get

Everything below is installed for you.

Six things, all run by us. Day one you get a login and a phone that rings.

Meta and Instagram ads, done for you

Built, targeted and managed every day. Budget, audiences, testing and creative rotation. You never open Ads Manager.

A CRM with the automations already built

Every applicant lands in it, gets a reply inside sixty seconds, and gets chased automatically if they go quiet. Nothing for you to wire up.

A live dashboard

Spend, applicants, cost per applicant and where every one of them stands. Open it at 2am if you want. You're never waiting on a report from us.

A landing page and a screening quiz

Age, permit status, DOT physical, English and how they're paying. Junk stops there instead of on your rep's phone.

Phone verification on every applicant

They confirm a real number before they ever reach you. No dead lines, no fake names.

Live in fourteen days

From the day we hold your intake, access to your ad account, a payment method on it and your logo. Month to month from day one, no build fee.


Before you book

We're not right for every school.

Read the right-hand column honestly. If two of those are you, don't book the call, because we'll only waste each other's morning.

This works when

  • You're on the federal registry and in good standing today.
  • Somebody answers the phone and can enroll a student.
  • You have seats you'd fill tomorrow if the students showed up.
  • You can put at least fifty dollars a day behind the ads.

Skip us when

  • Nobody calls an inquiry back the same day. We can't fix that from here.
  • Your classes are already full. Call us when that changes.
  • You're under federal review. Get that settled first, then call.
  • You want it cheap. We're not the cheapest and we won't pretend to be.

Questions

The questions we always get.

What does it cost?

We'll give you the number on the call, and it takes about ninety seconds. We don't put it on the page because the right answer depends on whether you're one location or four, and we'd rather quote you than have you guess. What we can tell you now: it's one monthly price, month to month, with no build fee and no term.

How is this different from buying leads?

A lead vendor sells the same inquiry to you and three schools near you, then you race them to the phone. These applicants come from ads that run under your name, they answer a screening quiz, they verify their phone, and they belong to you. Nobody else gets that person.

Is there a guarantee?

Yes. Every asset we make you is yours to keep, whether you stay or go. It's month to month, so we earn your business every thirty days. Your admissions team does the enrolling, and every applicant reaches them the second they apply.

How fast does it go live?

Fourteen days from the day we have your intake, access to your ad account, a payment method on it, and your logo. Applicants usually start the same week the ads turn on. Your first enrollments land at your next start date.

If I leave, what do I keep?

Every asset we make you is yours to keep, whether you stay or go, and so is your ad account with everything it has learned. Your leads and contact history are exported to you inside two business days of asking. The CRM, the landing page and the quiz run on our licensed platform while you're with us.

Am I locked in?

No. It's month to month with no term and no build fee. To stop, email your Customer Success Manager 15 or more days before your renewal date. Nothing renews into a term.

Who's actually running my ads?

A media buyer who does this every day, not a bot and not an intern. You'll meet them. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. We'll open the real dashboard on the call rather than showing you a screenshot.

Will this work for a school like mine?

If somebody at your school answers the phone, yes. The engine is paid social into a screening quiz into phone verification into a text back inside sixty seconds, the same one we run for regulated, high-ticket, appointment-driven businesses. Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each. Your admissions team does the enrolling, and every applicant reaches them the second they apply.

The next step

Twenty minutes, and you keep the plan.

We'll pull your state's registry numbers while you're on the phone and show you where your next twenty students come from. If it isn't a fit we'll say so on the call.

  • Your registry standing, checked live.
  • How many schools in your state are under federal review.
  • What filling your next class would actually take.
  • The price, in plain numbers, before you hang up.

No pitch deck, no pressure, and you keep whatever we work out together whether or not you hire us.

Fill your next class.

Book a call